Engagement is the goal
of all advertising.

Meet the Platform

Engagement Advertising Defined

trueX is the standard for engagement advertising. It delivers the most effective
 format for advertisers to truly reach and engage consumers in digital media.

Engagement Only Works with Premium Publishers

Only premium publishers have the content that drives consumers to engage with an ad unit and the
 audiences that brands crave. That's why trueX only partners with premium publishers.
The platform is fully integrated across premium publishers to deliver a seamless site-to-ad experience.

Check out this Premium Publisher

Top Brand Engagements

Leading brands choose the trueX platform to engage with their customers. The large
 interactive canvas lets brands
deliver richer consumer experiences that will more
 effectively drive the full range of campaign objectives, eliminating the need to
 inundate consumers with the same brand message repeatedly
.

How trueX Measures Engagement Advertising

With trueATTENTION, advertisers are only charged when a consumer
 has spent guaranteed time with their message and interacted at least once.
These are the elements brands need to achieve great storytelling
 and brand building in digital media.

trueATTENTION defined

Consumer Initiated

Full Screen

Guaranteed Time

Consumer Interaction

If trueX is starting to seem like digital's most efficient and effective media buy, it's because it is.

Performance

Leveraging trueATTENTION on the trueX engagement advertising platform delivers unprecedented
 results for brands. From key digital metrics to brand KPI's, when you have real human
 undivided attention and a rich canvas, you get performance that will shock you.

Brands & Agencies

Brands:

  • Through true[ATTENTION] American Express brand advertising reaches real consumers online
  • Through true[ATTENTION] Best Buy brand advertising reaches real consumers online
  • Through true[ATTENTION] Capital One brand advertising reaches real consumers online
  • Through true[ATTENTION] Jack in the Box brand advertising reaches real consumers online
  • Through true[ATTENTION] Toyota brand advertising reaches real consumers online
  • Through true[ATTENTION] Nokia brand advertising reaches real consumers online
  • Through true[ATTENTION] L'Oreal brand advertising reaches real consumers online
  • Through true[ATTENTION] Microsoft brand advertising reaches real consumers online

Agencies:

  • Digitas leverages true[X] media and true[ATTENTION] to provide interactive on demand advertising to brands
  • Havas leverages true[X] media and true[ATTENTION] to provide interactive on demand advertising to brands
  • Starcom Mediavest leverages true[X] media and true[ATTENTION] to provide interactive on demand advertising to brands
  • OMD leverages true[X] media and true[ATTENTION] to provide interactive on demand advertising to brands
  • Razorfish leverages true[X] media and true[ATTENTION] to provide interactive on demand advertising to brands
  • Horizon leverages true[X] media and true[ATTENTION] to provide interactive on demand advertising to brands

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